What do you get when you cross fresh baked goodies with cool type? The Street Sweets Truck! The branding element of giant, tasty words in Hoeflers’ Cyclone makes a strong impact on the busy streets of New York City. We created a limited but robust visual identity that worked across all touchpoints for the brand. The website uses the company’s Twitter status to broadcast the truck’s location and also features updated event schedules and custom menus.