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Street Sweets

Identity Design, Website, Truck Wrap and Collateral

What do you get when you cross fresh baked goodies with cool type? The Street Sweets Truck! The branding element of giant, tasty words in Hoefler & Frere-Jones’ Cyclone makes a strong impact on the busy streets of New York City. The website (www.streetsweetsny.com) uses Twitter status updates to broadcast the truck’ location daily.

Selected to appear in Communication Arts Magazine 2010 Advertising Annual