Promotional packaging is created annually to boost sales during the holidays. Licor 43 has both citrus and vanilla flavors, making it a very mixable liquor. The target audience for Licor 43 is primarily women between 25–35. Our concept for the package was to show a fun, party atmosphere with different people mixing together. The package is printed with opaque inks on a foil substrate to give it some extra shine.
Completed while with The Bailey Group, Plymouth Meeting, PA
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