Kidfresh is a brand new lifestyle concept store that provides fresh, healthy foods especially for kids. The unique color-coded system of the products was our inspiration in creating the packaging, store graphics, signs, print collateral and website (www.kidfresh.com). As a startup store, we were involved not only in the strategy and visitor experience but also the naming of items such as "kidfresh2o," the "kidchen" and the "Kidfresh Dough Card"!
Selected to appear in PRINT Magazine among 20,000 individual entries for the 2007 Regional Design Annual
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