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Kentmere Nursing Care Center

Identity

Formed in 1901, Kentmere Nursing Care Center in Delaware was facing the realities of today’s ever-changing healthcare market and recognized its need to update its brand image. The fragile, yet dignified forget-me-not flower was chosen as the brand symbol to convey the center’s unwavering care for the elderly. We combined the flower mark with a beautifully classic typographic solution for the logotype and a soft, comforting color palette.

Completed for Alvaré Associates, Bryn Mawr, PA